Australian Crypto Convention Branding

Last updated: March 28, 2023

Follow these guidelines when promoting Australian Crypto Convention in marketing communications, including advertising, articles, websites and printed promotions.

| LOGOTYPE

Primary [stacked]

The Primary version of the Australian Crypto Convention logo is the stacked logo in full colour gradient. It is also available in full white for use on complex, dark backgrounds.

Secondary [horizontal]

The Secondary [horizontal] version of the logo is available for use cases where the available space is too small for the Primary version. It is also available in full white for use on complex, dark backgrounds.

Clear space

Space is needed around the logo so that is doesn’t appear cluttered by surrounding elements. The minimum amount of space that should be given to both the logomark and wordmark is shown below.

When used on it’s own, the logomark has a different X height, as shown below.

| LOGO USAGE

Don't use the logo at low resolution

Don't add dramatic shadows behind the logo

Don't add outlines to the logo

Don't place the logo over busy images

Don't recolour the logo

Don't stretch the logo

| COLOURS

INFRARED

#DD3332

LAPIS

#182D7C

SLATE

#5772A9

SKY

#DDE8FE

NAVY

#190F34

PRIMARY LOGOTYPE

PNG
SVG

HORIZONTAL LOGOTYPE

PNG
SVG

LOGOMARK

PNG
SVG

PRIMARY LOGOTYPE [WHITE]

PNG
SVG

HORIZONTAL LOGOTYPE [WHITE]

PNG
SVG

LOGOMARK [WHITE]

PNG
SVG

| BACKGROUNDS