Join Protocol Theory
At Australia’s
Largest Crypto Event
ICC, Sydney | 22-23 Nov, 2025
3rd Release Tickets Available Now
Until Nov 1 Or Until Sold Out
AusCryptoCon is held at the International Convention Centre (ICC), Sydney – located in Darling Harbour, on the waterfront. The address is 14 Darling Dr, Sydney, NSW, 2000.
Join Protocol Theory will have a Stand & Speaking Session at the Australian Crypto Convention which is the largest crypto event in Australia.
Join Protocol Theory will be offering exclusive promotions, giveaways & merch for attendees + Comprehensive Education. Come & meet the Join Protocol Theory team + bring a friend who’s not using Join Protocol Theory!
Use ‘protocol’ for 10% off tickets today!
Price increases on Nov 1
We’re here to humanize the future of the internet
We deliver human insight that helps teams build products, brands, and experiences that serve real people, drive adoption, and create lasting value.
We exist to put the user back at the center of Web3—to bridge the gap between what gets built and what actually gets used.Â
We bring behavioral insight, brand clarity, and strategic depth to teams building onchain. From product innovation and UX, to brand strategy and GTM positioning—we cut through noise and narrative so you can build with confidence, not guesswork.Â
We apply the same level of research rigor and customer obsession that drives the best companies in Web2—and we tailor it for the decentralized internet.Â
Because we believe Web3 deserves better than gut instinct.Â
It deserves better than hype cycles and hot takes.Â
It deserves to work for real people.Â
We’re here to make sure your product doesn’t just launch—it lands.Â
Not just seen, but used.Â
Not just held, but trusted.Â
Let’s build what’s next—together.